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intro
As a long-standing partner, we support LSP holistically with advice and actions, and bring creative communication for the world’s most innovative brake systems to the road.
We have been working together since 2016 and are responsible for the restructuring of positioning and appearance, an ever-increasing area of marketing, and the development of digital lead funnels for talents and new business. LSP is a positive example of how strong content marketing and the targeted use of digital activities can achieve success in terms of traffic, conversions and leads even within a very specific target group.
challenge
Like hardly any other company, LSP stands for ideas and innovation when it comes to mobility – and electrified and driverless systems at that. The former inventors of ABS and ESP are now a top manufacturer and supplier of future-oriented braking systems and are a technology partner of many car brands. The challenge is and always has been the striking and emotional communication for complex technological products, in an environment that is strongly influenced by numbers and performance data.
our Areas of Expertise
insight
Packaging complex engineering developments and services in a unique and image-building manner is not possible with exploded-view drawings, data sheets and patent specifications. That is why our focus has always been on a content strategy that emphasizes the visionary creative spirit of the think tank LSP and entrepreneurial thinking for the customer. The resulting stories can be found on the central brand website as well as in a variety of marketing and PR measures, generating lasting attention, interest and contacts.
result
LSP not only holds its own in competition against market players 100 times larger, but also continues to write its own success story. Remaining flexible, we are seeing a steadily improving performance, attention, and an increase in online leads, supported by positive measures & campaign results in terms of KPI reach. On top of this we are noticing a significant increase in the number of applicants thanks to a strongly evolving employee centricity.
